Digital Marketing Books Google Adwords – An Introduction: The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!

Marketing 4.0: Moving from Traditional to Digital

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as of October 30, 2017 3:11 pm


AuthorPhilip Kotler
EAN ListEAN List Element: 9788126566938
Number Of Pages208
Package DimensionsHeight: 79; Length: 906; Weight: 77; Width: 622
Package Quantity6
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2017-04-21
Release Date2017-04-21
TitleMarketing 4.0: Moving from Traditional to Digital

Product Description

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow's consumer, this foundation shows why Marketing 4.0 is becoming imperative for productivity and this book shows you how to apply it to your brand today.Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more...

Google Adwords - An Introduction: The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!

Rs. 74
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as of October 30, 2017 3:11 pm


AuthorJames Lynch
BindingKindle Edition
FormatKindle eBook
LabelJames Lynch
LanguagesName: English; Type: Published
ManufacturerJames Lynch
Number Of Pages57
Product GroupeBooks
Product Type NameABIS_EBOOKS
Publication Date2015-07-12
PublisherJames Lynch
Release Date2015-07-12
StudioJames Lynch
TitleGoogle Adwords - An Introduction: The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!

Product Description

There is no time like the present to get into the Pay Per Click game. Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how to do it right.Google AdWords is most certainly the best place to start, as practically every other pay per click platform has in some form or another modeled its foundation around the basic AdWords type PPC concepts.What this book is about: Google AdWords - An Introduction, is a guide for you to run through and see if you think that Google AdWords is something you want to learn more about… This book is for you if:You would like to see at a very high level, how you can use PPC / Google AdWords to drive highly targeted traffic to ANY website.orYou're thinking about maybe becoming a...

Fundamentals of Digital Marketing by Pearson

Rs. 499
Rs. 474
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as of October 30, 2017 3:11 pm


AuthorBhatia Puneet
EAN ListEAN List Element: 9789332587373
LabelPearson Education
LanguagesName: English; Type: Published
ManufacturerPearson Education
Number Of Pages496
Package DimensionsHeight: 79; Length: 890; Weight: 110; Width: 661
Package Quantity20
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2017-07-18
PublisherPearson Education
Release Date2017-07-18
StudioPearson Education
TitleFundamentals of Digital Marketing by Pearson

Product Description

Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code’ with a view to reaching, engaging and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools and techniques from grounds-up.Features1. Outlines the move from ‘E-marketing’ to ‘Digital Marketing’ landscape2. Underlines a practically-oriented digital marketing model (ASCOR Framework)3. Provides a detailed approach to executing Digital Transformation4. Showcases multi-industry deployable frameworks5. Details concepts through topical Case Studies of India-specific brands6. Includes Digital Application exercises based on Indian businesses 7. Devotes a...

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