E Marketing Book Copycat Marketing 101

Copycat Marketing 101

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  • Physical Condition: No Defects

Product Description

Readers looking for a good read on motivation and network marketing will find this book very interesting. The book was first published in 2010, and has been popular since then. The book Copycat Marketing 101 has been written by Burke Hedges. In this book, the author describes the surreal situations that the contemporary society is steeped in. He explains how the system encourages profit-making and does not focus on making wealth. The book highlights the fact that the system is encouraging the notion of following others and does not support individuality. The book, then, explains how people get stuck in this loop of imitations and find it difficult to come out of it. He explains how leverage is very important for the creation of wealth, and how it can be used for growth. He emphasizes that a person who has time in hand is probably wealthier than the one who doesn’t on the grounds that the former has a chance of having some mental peace. The book can be very interesting for...

Marketing 4.0: Moving from Traditional to Digital

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AuthorPhilip Kotler
EAN ListEAN List Element: 9788126566938
Item DimensionsHeight: 118; Length: 1142; Weight: 99; Width: 787
Number Of Pages208
Package DimensionsHeight: 71; Length: 913; Weight: 84; Width: 614
Package Quantity6
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2017-04-21
Release Date2017-04-21
TitleMarketing 4.0: Moving from Traditional to Digital

Product Description

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow's consumer, this foundation shows why Marketing 4.0 is becoming imperative for productivity and this book shows you how to apply it to your brand today.Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more...

Marketing Management 15e (with free INDIAN CASES book)

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AuthorPhilip Kotler; Keven Lane Keller; Others
EAN ListEAN List Element: 9789332587403
LabelPearson Education
ManufacturerPearson Education
Number Of Pages899
Package DimensionsHeight: 165; Length: 976; Weight: 406; Width: 756
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2017-08-10
PublisherPearson Education
StudioPearson Education
TitleMarketing Management 15e (with free INDIAN CASES book)

Product Description

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The fifteenth edition is bundled with Indian cases and is updated where appropriate to provide the most comprehensive, current and engaging marketing management text as possible. The bundled book marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth...

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