Marketing Channels Marketing Channels A Management View

Marketing Channels A Management View

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Features

AuthorBert Rosenbloom
BindingPaperback
BrandBCENG
EAN9788131518427
EAN ListEAN List Element: 9788131518427
Edition8
ISBN8131518426
Item DimensionsHeight: 0; Length: 0; Weight: 240; Width: 0
LabelCengage
Legal DisclaimerFresh Copy, Brand New, Unused, Mostly Dispatched same Day, Customer Satisfaction Guarantee
ManufacturerCengage
MPNBCENG
Number Of Pages686
Package DimensionsHeight: 118; Length: 992; Weight: 260; Width: 787
Package Quantity20
Part NumberBCENG
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2012
PublisherCengage
StudioCengage
TitleMarketing Channels A Management View

Product Description

Marketing Channels: A Management View, 8e, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental and technological changes that have taken place within the industry.

Marketing Channels

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Features

AuthorAnne T. Coughlan
BindingPaperback
EAN9788131717431
EAN ListEAN List Element: 9788131717431
Edition7
ISBN8131717437
Item DimensionsHeight: 0; Length: 0; Weight: 177; Width: 0
LabelPearson Education
ManufacturerPearson Education
Number Of Items1
Number Of Pages624
Package DimensionsHeight: 102; Length: 937; Weight: 168; Width: 709
Package Quantity1
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2007
PublisherPearson Education
StudioPearson Education
TitleMarketing Channels

Product Description

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Marketing Channel Management: A Customer-Centric Approach

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  • Product Condition: No Defects

Product Description

In this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementation aspects of channel management. Professor Venugopal integrates channel management decisions with advertising and sales functions to develop non-conflicting and non-overlapping routes to satisfy the requirements of consumers. Replete with real-life examples and case studies, it provides carefully developed frameworks for the Indian market. Planning exercises are included at the end of each chapter, which practitioners can apply to their specific situations.

Marketing channel - Wikipedia

A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.

The BIG list of today's marketing channels - Smart Insights

The current focus on multichannel and omnichannel strategies, highlights the need to prioritise investment on the relevant marketing channels for a company.

What are Marketing Channels? (with picture) - wiseGEEK

Marketing channels are the ways in which products move from the manufacturer to the distributer and then onto the end user. The...

Understanding The Channels: An Overview Of Social, Mobile ...

With an endless gamut of channels coming into play in today’s complex world of marketing, B2B marketers often find themselves reeling under the pressure ...

Which Marketing Channels are Worth Focusing On in 2017?

A new survey took a look at the most lucrative channels of the past year to determine which could give you the best results in 2017. Let’s see what they found:

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