Marketing Ethics Selling the Invisible

Guerrilla Marketing: Cutting-Edge Strategies for the 21st Century

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AuthorJay Levinson
Catalog Number ListCatalog Number List Element: 0749928115
EAN ListEAN List Element: 9780749928117
Item DimensionsHeight: 917; Length: 618; Weight: 110; Width: 110
Number Of Pages383
Package DimensionsHeight: 118; Length: 906; Weight: 110; Width: 598
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2017-08-09
Release Date2017-08-09
TitleGuerrilla Marketing: Cutting-Edge Strategies for the 21st Century

Product Description

First published in 1983, Jay Levinson's 'Guerrilla Marketing' has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In 'Guerrilla Marketing' Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business and being a manager in the age of telecommuting and freelance employees, among others, 'Guerrilla Marketing' will be the entrepreneur's marketing bible for the twenty-first century.


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  • Random House Export Editions

Product Description

Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.

Selling the Invisible

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  • Business Plus

Product Description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

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