How Brands Grow: What Marketers Don't Know
- Oxford University Press, USA
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
This book helps you to reach more customers than ever with Targetted Content. Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
- Random House Export Editions
Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
ETH–1 Marketing Ethics Prepared and written by Dr. Linda Ferrell, University of Wyoming M arketing ethics addresses principles and standards that define acceptable ...
BMA is the world's premier community devoted exclusively to advancing the B-to-B marketing profession.
International Journal of Academic Research in Business and Social Sciences November 2014, Vol. 4, No. 11 ISSN: 2222-6990 www.hrmars.com marketing ethics.
Understand business social responsibility and ethics in marketing, including benefits, strategies, and a look at marketing practices to avoid.
The marketing mix decisions of product, price, distribution, and promotion (the 4p's of marketing)...