Guerrilla Marketing: Cutting-Edge Strategies for the 21st Century
|Catalog Number List||Catalog Number List Element: 0749928115|
|EAN List||EAN List Element: 9780749928117|
|Item Dimensions||Height: 917; Length: 618; Weight: 110; Width: 110|
|Number Of Pages||383|
|Package Dimensions||Height: 118; Length: 906; Weight: 110; Width: 598|
|Product Type Name||ABIS_BOOK|
|Title||Guerrilla Marketing: Cutting-Edge Strategies for the 21st Century|
First published in 1983, Jay Levinson's 'Guerrilla Marketing' has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In 'Guerrilla Marketing' Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business and being a manager in the age of telecommuting and freelance employees, among others, 'Guerrilla Marketing' will be the entrepreneur's marketing bible for the twenty-first century.
- Random House Export Editions
Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
Selling the Invisible
1 used from Rs. 2,388.00
- Business Plus
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
ETH–1 Marketing Ethics Prepared and written by Dr. Linda Ferrell, University of Wyoming M arketing ethics addresses principles and standards that define acceptable ...
BMA is the world's premier community devoted exclusively to advancing the B-to-B marketing profession.
International Journal of Academic Research in Business and Social Sciences November 2014, Vol. 4, No. 11 ISSN: 2222-6990 www.hrmars.com marketing ethics.
Understand business social responsibility and ethics in marketing, including benefits, strategies, and a look at marketing practices to avoid.
The marketing mix decisions of product, price, distribution, and promotion (the 4p's of marketing)...