Branding: A Very Short Introduction (Very Short Introductions)
- Oxford University Press, USA
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape. In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services,...
Introduction to Electrodynamics
|Author||David J. Griffiths|
|EAN List||EAN List Element: 9789332550445|
|Item Dimensions||Height: 0; Length: 0; Weight: 165; Width: 0|
|Label||Pearson Education India Learning Private Limited|
|Legal Disclaimer||Fresh Copy, Brand New, Unused, Mostly Dispatched same Day, Customer Satisfaction Guarantee|
|Manufacturer||Pearson Education India Learning Private Limited|
|Number Of Pages||624|
|Package Dimensions||Height: 94; Length: 906; Weight: 159; Width: 669|
|Product Type Name||ABIS_BOOK|
|Publisher||Pearson Education India Learning Private Limited|
|Studio||Pearson Education India Learning Private Limited|
|Title||Introduction to Electrodynamics|
The book is a very useful comprehensive textbooks for students who are studying Electrodynamics. Divided into numerous sections, this book comprises of certain useful discussions on experiments, theory and history pertaining to Electrodynamics. The explanations on different theories and equations in Electrodynamics have been written in simple and easy-to-understand content. This makes the understanding easier and interesting for the students. With the help of illustration and pictures, the topics have been made all the easier for the students to grasp easily. Students find this book most helpful and interesting due to the design of the content, which has been well-researched and nicely presented. Concepts have been unified wherever required, and the students have been presented with a bigger picture. Students who are looking for motivation for the subject may use this book as a handy guide and ready reference. The book covers all the important chapters in magnetism and...
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
|EAN List||EAN List Element: 9788126564408|
|Number Of Pages||396|
|Package Dimensions||Height: 100; Length: 980; Weight: 331; Width: 720|
|Product Type Name||ABIS_BOOK|
|Title||The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns|
The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time.
Edexcel BTEC Level 3 Nationals specification in Business 1 – Issue 1 – January 2010 © Edexcel Limited 2009 Unit 3: Introduction to Marketing
Introduction to Marketing Communications What are marketing communications? Marketing communications is a subset of the overall subject area known as marketing.
Firms are usually best of with a portfolio that has a balance of firms in each category. The cash cows tend to generate cash but require little future investment.
Introduction to Marketing Research. Lesson; Exercise; Answer; Market research and marketing research are often confused. ‘Market’ research is simply research into ...
The Introduction to Marketing simulation will introduce your students to the basic concepts of marketing. They will develop and execute a complete marketing strategy ...