Marketing Management 15/e (Old Edition)
6 used from Rs. 610.00
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Marketing Management 15e(marketing management INDIAN CASES FREE BOOK)
|Author||Philip Kotler; Keven Lane Keller; Others|
|EAN List||EAN List Element: 9789332587403|
|Number Of Pages||899|
|Package Dimensions||Height: 181; Length: 992; Weight: 428; Width: 811|
|Product Type Name||ABIS_BOOK|
|Title||Marketing Management 15e(marketing management INDIAN CASES FREE BOOK)|
For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The fifteenth edition is bundled with Indian cases and is updated where appropriate to provide the most comprehensive, current and engaging marketing management text as possible. The bundled book marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth...
Marketing 4.0: Moving from Traditional to Digital
|EAN List||EAN List Element: 9788126566938|
|Item Dimensions||Height: 118; Length: 1142; Weight: 99; Width: 787|
|Number Of Pages||208|
|Package Dimensions||Height: 71; Length: 913; Weight: 84; Width: 614|
|Product Type Name||ABIS_BOOK|
|Title||Marketing 4.0: Moving from Traditional to Digital|
Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow's consumer, this foundation shows why Marketing 4.0 is becoming imperative for productivity and this book shows you how to apply it to your brand today.Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more...
Kotler Marketing Group is a global consulting and training firm, specializing in sales and marketing. Our philosophy is based on the work of Philip Kotler, the world ...
Questions: Which megatrends do we have to consider for the future? In your books, you have pointed out that globalization, hyper-competition and the Internet reshape ...
Business School, MBA, Executive Education, Executive Program, Kellogg School of Management, Philip Kotler, SC Johnson Chair in Global Marketing; Professor of ...
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world...
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest...
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O marketing que propõe melhorar a vida dos menos favorecidos melhorando a imagem das empresas...