Marketing Principles Principles of Marketing

Principles of Marketing 15/e (4 Colors)

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Features

AuthorKotler
BindingPaperback
EAN9789332558472
EAN List9789332558472; 3294843771174
Edition15
ISBN9332558477
Item DimensionsHeight: 138; Length: 1004; Weight: 222; Width: 807
LabelPearson Education India
Legal DisclaimerFresh Copy, Brand New, Unused, mostly Dispatched same day, Customer Satisfaction Guaranteed.
ManufacturerPearson Education India
Number Of Items1
Number Of Pages756
Package DimensionsHeight: 134; Length: 1008; Weight: 269; Width: 795
Package Quantity20
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2015
PublisherPearson Education India
StudioPearson Education India
TitlePrinciples of Marketing 15/e (4 Colors)

Product Description

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.

Principles of Marketing 13 Edition (Old Edition)

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  • Physical Condition: Pen / Pencil Marks

Product Description

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit

Principles of Marketing

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AuthorKapoor N
BindingPaperback
EAN9788120348899
EAN ListEAN List Element: 9788120348899
ISBN8120348893
Item DimensionsHeight: 0; Length: 0; Weight: 102; Width: 0
LabelPrentice Hall India Learning Private Limited
ManufacturerPrentice Hall India Learning Private Limited
Number Of Pages288
Package DimensionsHeight: 63; Length: 921; Weight: 101; Width: 685
Package Quantity10
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2014
PublisherPrentice Hall India Learning Private Limited
StudioPrentice Hall India Learning Private Limited
TitlePrinciples of Marketing

Product Description

Marketing is an essential business activity therefore it is necessary for students to understand its basic concepts and strategies. The book has been written with the objective of providing students with the latest information on various marketing strategies in an organized and simplified format. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The subject matter has been presented in a simple and lucid manner. The text, supported with a variety of illustrations and diagrams, enables students to understand and grasp concepts easily. Each chapter begins with the learning objectives to provide a bird's eye view of the content. At the chapter-end, a summary is provided in bullet points to help students conceptualize and recapitulate the chapter quickly. Various objective and subjective type questions are provided to...

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