Principles of Marketing 15/e (4 Colors)
1 used from Rs. 460.00
|EAN List||9789332558472; 3294843771174|
|Item Dimensions||Height: 138; Length: 1004; Weight: 222; Width: 807|
|Label||Pearson Education India|
|Legal Disclaimer||Fresh Copy, Brand New, Unused, mostly Dispatched same day, Customer Satisfaction Guaranteed.|
|Manufacturer||Pearson Education India|
|Number Of Items||1|
|Number Of Pages||756|
|Package Dimensions||Height: 134; Length: 1008; Weight: 269; Width: 795|
|Product Type Name||ABIS_BOOK|
|Publisher||Pearson Education India|
|Studio||Pearson Education India|
|Title||Principles of Marketing 15/e (4 Colors)|
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.
Principles of Marketing 13 Edition (Old Edition)
5 used from Rs. 339.00
- Physical Condition: Pen / Pencil Marks
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit
Principles of Marketing
|EAN List||EAN List Element: 9788120348899|
|Item Dimensions||Height: 0; Length: 0; Weight: 102; Width: 0|
|Label||Prentice Hall India Learning Private Limited|
|Manufacturer||Prentice Hall India Learning Private Limited|
|Number Of Pages||288|
|Package Dimensions||Height: 63; Length: 921; Weight: 101; Width: 685|
|Product Type Name||ABIS_BOOK|
|Publisher||Prentice Hall India Learning Private Limited|
|Studio||Prentice Hall India Learning Private Limited|
|Title||Principles of Marketing|
Marketing is an essential business activity therefore it is necessary for students to understand its basic concepts and strategies. The book has been written with the objective of providing students with the latest information on various marketing strategies in an organized and simplified format. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The subject matter has been presented in a simple and lucid manner. The text, supported with a variety of illustrations and diagrams, enables students to understand and grasp concepts easily. Each chapter begins with the learning objectives to provide a bird's eye view of the content. At the chapter-end, a summary is provided in bullet points to help students conceptualize and recapitulate the chapter quickly. Various objective and subjective type questions are provided to...
Marketing resources and links, including a marketing plan template and notes on marketing research and marketing strategy.
Principles of Marketing CLEP - A Free Study Guide Resource!
I admit it. The term "viral marketing" is offensive. Call yourself a viral marketer and people will take two steps back. I would. "Do they have a vaccine for that ...
Principles Of Marketing By Philip Kotler Free PDF eBook Download: Principles Of Marketing By Philip Kotler Download or Read Online eBook principles of marketing by ...
Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values: Responding to change over following a plan