Marketing Research By Naresh Malhotra Essentials of Marketing Research

Marketing Research 7/e

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Features

AuthorMalhotra/Dash
BindingPaperback
EAN9789332555693
EAN ListEAN List Element: 9789332555693
EditionSeventh
ISBN9332555699
Item DimensionsHeight: 0; Length: 0; Weight: 507; Width: 0
LabelPearson Education India
ManufacturerPearson Education India
Number Of Pages996
Package DimensionsHeight: 189; Length: 1087; Weight: 503; Width: 835
Package Quantity20
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2015-09-01
PublisherPearson Education India
StudioPearson Education India
TitleMarketing Research 7/e

Product Description

Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.

Marketing Research (Old Edition)

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  • a new running case on Dell
  • concept maps based on findings of institute of machine cognition

Product Description

Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing informati

Essentials of Marketing Research

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Features

AuthorMalhotra
BindingPaperback
EAN9789332571198
EAN ListEAN List Element: 9789332571198
EditionFirst
ISBN9332571198
Item DimensionsHeight: 0; Length: 0; Weight: 208; Width: 0
LabelPearson Education India
ManufacturerPearson Education India
Number Of Pages432
Package DimensionsHeight: 87; Length: 1087; Weight: 187; Width: 827
Package Quantity20
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2016-04-01
PublisherPearson Education India
StudioPearson Education India
TitleEssentials of Marketing Research

Product Description

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. Features Give students a framework for understanding Essentials of Marketing Research is organized around the well-accepted six-step framework for conducting marketing research, which imparts structure and unifies content. The steps are as follows: 1. Problem definition 2. Approach to the problem 3. Research design 4. Field work 5. Data preparation and analysis 6....

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