Marketing Research Marketing Research (Old Edition)

Marketing Research 7/e

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EAN ListEAN List Element: 9789332555693
Item DimensionsHeight: 0; Length: 0; Weight: 507; Width: 0
LabelPearson Education India
ManufacturerPearson Education India
Number Of Pages996
Package DimensionsHeight: 189; Length: 1087; Weight: 503; Width: 835
Package Quantity20
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2015-09-01
PublisherPearson Education India
StudioPearson Education India
TitleMarketing Research 7/e

Product Description

Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.

Marketing Research: Text and Cases

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AuthorRajendra Nargundkar
EAN ListEAN List Element: 9780070220874
Item DimensionsHeight: 2409; Length: 1850; Weight: 154; Width: 220
LabelMcGraw Hill Education
Legal Disclaimerrate per sq ft , available quantity in box
ManufacturerMcGraw Hill Education
Number Of Pages560
Package DimensionsHeight: 94; Length: 937; Weight: 154; Width: 717
Package Quantity20
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2017-07-01
PublisherMcGraw Hill Education
StudioMcGraw Hill Education
TitleMarketing Research: Text and Cases

Product Description

The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.

Marketing Research (Old Edition)

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  • a new running case on Dell
  • concept maps based on findings of institute of machine cognition

Product Description

Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing informati

Marketing research - Wikipedia

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and ...

Market research - Wikipedia

Market research (also in some contexts known as industrial research) is any organized effort to gather information about target markets or customers. Market Research Reports and Industry ...

The leading provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide.

Insights Association

It's essential for our industry to underscore the actionable benefits of research and successful marketing engagement. Research Now's Gary Laben, CEO .

Marketing Research - QuickMBA

Marketing research, including problem definition, research design, data types and sources, sampling plan, data collection, data analysis, and reporting of the results.

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